At Beyond Pix I was tasked to create the Bay Area Bike Coalition’s 2010 media campaign from concept to completion on a budget of less than $500. The Coalition wanted to focus on the Team Bike Challenge so I came up with some unique characters that participate in the challenge. Each character has a color I pulled from the bike coalition logo. In the end I delivered four character spots and a one team finale spot to a very happy client.
We shot on the Canon 7D and the RED camera. I edited in Final Cut and color correction was done in COLOR.