Posts tagged babc

Bay Area Bike Coalition

At Beyond Pix I was tasked to create the Bay Area Bike Coalition’s 2010 media campaign from concept to completion ¬†on a budget of less than $500. The Coalition wanted to focus on the Team Bike Challenge so I came up with some unique characters that participate in the challenge. Each character has a color I pulled from the bike coalition logo. In the end I delivered four character spots and a one team finale spot to a very happy client.

We shot on the Canon 7D and the RED camera. I edited in Final Cut and color correction was done in COLOR.

Cowgirls bike to work.

Cute Cougar bikes to work.

The Mustache Man bikes to work.

The twin bikers.

The Final Bike Team heads to the office.